Dental search engine optimisation or dental SEO is a system of techniques and strategies which come together to ensure that your website is easy to find. This is particularly important when patients are trying to find out about different dental treatments and procedures or looking for a new dentist in your area.
Dental SEO is essential for good dental marketing. Without dental SEO your website will get lost amongst the crowd and it will be difficult for you to attract new patients to your dental practice. The majority of dental practices have modern, attractive websites to display what they have to offer, therefore, your website needs to have good dental SEO techniques in place to help you stand out from amongst the other dental practices in your area.
To have a successful online presence it is important that your website is ranked in the top 5 search results for dental searches in your area. This is because the latest research has shown that 70% of patients who are searching for a new dentist or new dental practice will click on one of the top five search results. Patients believe that the higher you rank on Google the more trustworthy you are as a dental practice. When patients visit your website it is important that you provide a good user experience, so that they are encouraged to explore the website and find out more about you and want to address their dental needs with you. The more people that click on your website and spend time exploring your website the more chance there is of boosting your position in the search results list, until you can be the top dental practice in your area.
Factors affecting user experience
There are many factors which need to be addressed to ensure good user experience. A fast page loading time is key in making sure that patients arrive on your webpage and remain on the website. Statistics show that most people will not wait longer than three seconds for a page to load, but will click on the next result on the list instead. By speaking to a digital dental marketing team you will be able to reduce loading times and promote better user experience.
A mobile friendly design is also crucial for a successful dental website. Most Google searches are carried out on mobile phones and your website needs to adapt instantly to the device that it is being accessed from. Whether your patient is on their desktop, laptop, tablet or mobile phone the website should load instantly, accurately and successfully each time to make sure that you are not losing out on potential patients. The website should be easy to navigate, have a clear content section, and all links should be working correctly at all times.
It is necessary to carry out regular audits on the website to make certain that it is functioning correctly to ensure that you are not losing out on potential patients.
Speak to your digital dental marketing team today and find out more about the technical aspects of dental SEO and how you can improve user experience to convert visitors on your website into loyal patients at your dental practice very soon.